Cummins just dropped a new PR puff piece called “The Hidden Hero of Safe Water Infrastructure“. It’s a masterpiece of self-congratulation – two blokes in polo shirts, saving civilisation one diesel generator at a time.
Let’s be honest: this isn’t heroism. It’s hypocrisy in high-vis.
They’re lecturing the world on “safe water” and “public health” while flogging the same diesel-belching machines that increase dirty flood waters and turn skies grey. The irony’s so thick you could bottle it. Cummins wants credit for powering the pumps that clear floodwater – the same kind of floodwater made filthier and more frequent by the emissions from their engines. That’s not a solution; that’s a vicious circle with a logo on it.
“Within ten seconds, we’re required to re-energize those loads” says a Cummins rep. Within ten years, maybe try re-energising your conscience.
They talk about “resilience” like it’s a moral virtue, but what they’re really selling is dependency – a future where disaster equals demand. Every hurricane, every blackout, every drowned town means more backup generators, more diesel, more profit. And when the waterlines rise again, Cummins will be there, patting itself on the back for keeping the taps running while pretending not to notice the tide.
Then comes the classic closer… “An unwavering commitment to reliability.”
Sure. Right up until regulators catch you cheating emissions tests or poisoning the air over the same reservoirs you claim to protect. Reliability’s easy when you don’t have a conscience to clog the pipes.
So here’s to the “hidden hero” of safe water – hiding in plain sight, selling diesel as salvation while the planet gasps for air. Cummins doesn’t protect clean water. It profits off the mess that makes it dirty.
Lee Thompson – Founder, The Cummins Accountability Project
Source: The Hidden Hero of Safe Water Infrastructure – Cummins Newsroom