Cummins Confidential : Teya Nelson, Cummins And The Childhood Curiosity Bedtime Story (And RIP Willy)
Cummins has published another employee profile, this time about Teya Nelson, styled by the newsroom as “Teya N.”, a childhood
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Cummins Confidential : Pay-To-Play Is Back. Silver Award Paraded. Golden Noose Uncollected.
Cummins has found room in the newsroom for another shiny product gong. This time it is a Silver award for
Cummins Confidential : HELM – Rolled Out More Times Than Clessie’s Corpse
Cummins HELM is back in the newsroom again, dragged out, polished up, sprayed with Destination Zero deodorant and presented as
Cummins Confidential : India Prints The Engine Money While The West Gets The Leaflet
Cummins India engine money is the bit of the empire that ruins the polite fiction. While the global website keeps
Cummins Confidential : Zombie Brake Shoes, Gas Engine Fairy Tales, And The Same Old Fossil Machine
One Cummins newsroom article celebrates resurrecting 100 million brake shoes. Another promotes natural gas engines as the sensible response to expensive diesel. TCAP puts both corporate sermons together and discovers an old combustion economy dressed for its own fucking resurrection. New paint, recycled parts and the same fossil-fuel cash machine.
Cummins Confidential : The Newsroom Maze, The Ram Page, And A Big Diesel Fuck You To The Environment
The new Cummins newsroom maze is bad enough as a communications strategy. Add the Ram diesel pickup page and the
Cummins Confidential : Destination Sell Button, Bigger Engines, And A Reheated Driveline Advert
Cummins picked a hell of a trading day to tell investors the future was roaring. Bigger 2030 targets. More mining.
Cummins Confidential : Cummins Cracks Clessie’s Coffin Before Selling The X15 Diesel Sermon
Same day, same newsroom: first Cummins digs up the founder for a warm little corpsrate cuddle, then pivots straight into
Cummins Confidential Special : The Newsroom Time Machine
We signal that we have been through Cummins’ Case Studies maze, pulled out more than 200 customer names, and started