Opinions Archives

Cummins has found room in the newsroom for another shiny product gong. This time it is a Silver award for

Cummins Confidential : HELM – Rolled Out More Times Than Clessie’s Corpse

Cummins HELM is back in the newsroom again, dragged out, polished up, sprayed with Destination Zero deodorant and presented as

Cummins India engine money is the bit of the empire that ruins the polite fiction. While the global website keeps

Cummins double-dropped two fresh pieces of corporate compost on the same Tuesday. One polished its Plainfield remanufacturing line like a

The new Cummins newsroom maze is bad enough as a communications strategy. Add the Ram diesel pickup page and the

Cummins picked a hell of a trading day to tell investors the future was roaring. Bigger 2030 targets. More mining.

Same day, same newsroom: first Cummins digs up the founder for a warm little corpsrate cuddle, then pivots straight into

We signal that we have been through Cummins’ Case Studies maze, pulled out more than 200 customer names, and started

You want inclusion? Brilliant. You want accountability? Even better. What you get from the Disability:IN show is a gloss job,