Cummins Confidential : The Offensive PR Offensive
After a long silence, Cummins suddenly found its voice – and it sounds a lot like LinkedIn. Since TCAP’s launch […]
After a long silence, Cummins suddenly found its voice – and it sounds a lot like LinkedIn. Since TCAP’s launch […]
We could have filled volumes from yesterday’s exposé alone. The rot ran deep enough to stain every page. Today we
A Room That StinksYou walk in and sense it: the sour whiff of neglect that clings like grease to your
“Cummins and union officials didn’t immediately respond to messages.” That’s how Indiana Public Media summed up the latest development out
Cummins seems to think a token mention of “blog” or a glossy video series can bury years of grit and
In April 2020, Cummins announced a “50% cut” in CEO Tom Linebarger’s base salary as COVID struck. It made a
It began with the meeting minutes. I asked multiple times to see them because things didn’t add up. When they
Cummins rolled her out like a war hero. A communications strategist forged in the crucible of Capitol Hill, blessed by
You won’t find this in any Cummins investor deck. No glossy brochure or ESG slideshow will admit it. But PACCAR