Customer Corner : Blue Bird Corporation – Yellow Buses, Black Record
Welcome back to Customer Corner, my friends, where we stop pretending “school transport” is some sacred bubble floating above capitalism. […]
Customer Corner : Mack Trucks – Bulldog On A Cummins Leash
Mack loves to sell you a myth. Big chrome bulldog on the bonnet, blue-collar grit in the adverts, heritage shots
Cummins Confidential : Sedated For The Camera – Our Theory on Life at the Company
Cummins has a reliable people story format. Find a bright young engineer in Columbus. Minorities preferred. Put their job title
Shareholder Spotlight : Unmasking Neuberger Berman – The Dirty Secrets of a Wall Street Giant
Let’s not dance around it. Neuberger Berman Group LLC, that buffed-up asset manager that likes to pose as a sober,
Cummins Confidential : So You Want To Be A Diesel Tech – Or How To Become Spare Parts In Steel Toe Boots
Cummins has spat out another careers leaflet and called it wisdom. Not a word about Ram defeat devices. Not a
Cummins Confidential : How To Turn Data Centres Into Diesel Dependencies
Cummins has pushed out another love letter to itself. This time it is not about dogs, veterans or mental health
Shareholder Spotlight : The Rotten Core of Korea Investment Corporation
Korea’s sovereign wealth fund loves to pose as a sober guardian of the nation’s future. Underneath the brochure talk sits
Customer Corner : Doosan Group – South Korea’s Even Uglier Secrets (Part Two)
Ah, Doosan Group, you magnificent bastards. Back for round two, eh? If you skipped Part One – that blistering takedown
Willy Workhorse Weekly : Willy’s Weepy Woes
Willy Workhorse is back. Cummins’ perfect people-story prop. The man who brushes charity dogs, smiles through EEEC, and recovers from