Cummins has spotted the problem. The AI data-centre boom needs more diesel babysitters. So here comes the wholesome careers piece, all clean hands and proud smiles, while the engines keep coughing in the basement.

Welcome To The Boom, Kid

Cummins wants you to know a “power generation technician” is a noble calling. Critical systems. Real impact. Hands-on problem-solving. A modern-day guardian of civilisation.

Which is one way to describe “driving around keeping rich people’s continuity machine alive while they call it progress”.

This is the new gold rush. Data centres. Hospitals. Industrial sites. Big uptime. Bigger invoices. And when the grid blinks, Cummins does not blink back. It fires. It roars. It bills.

A Day In The Life, According To Cummins

Cummins lays it out like a recruitment brochure for the priesthood. Morning prep. Work orders. Tools. Routes. Off you go.

Then you arrive at a hospital, a data centre, or an industrial facility, and you do the real work of the modern world: keeping the backup for the backup ready to back up the backup.

Load tests. Diagnostics. Fault-finding. Parts swaps. Service logs. Customer chats where you pretend this is all normal and not a civilisation stapled to diesel.

They call it variety. I call it a touring exhibition of corporate anxiety.

“Compliance With Safety And Emissions Standards”

This is where the copy starts smiling too hard.

Cummins drops in that technicians ensure compliance with safety and emissions standards, like that sentence hasn’t got a body buried under it. Like the company hasn’t already had to eat a record penalty for emissions defeat device behaviour on a huge scale. Like they didn’t get caught with their hand in the exhaust pipe and then try to wash it off with PR foam.

Nothing says “trust us” like a corporate offender writing its own homework and grading it with a gold star.

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Destination Zero, Destination Overtime

They cannot help themselves. Everything funnels back to Destination Zero.

Even when the entire piece is about keeping generators and power systems running across hospitals, data centres, industrial facilities, and everywhere else the world refuses to risk “renewable-only” reality.

The trick is always the same. Sell diesel as “critical infrastructure”. Sell growth as “transition”. Sell the boom as “purpose”.

Then quietly recruit an army of technicians to keep the old world alive while the brochures talk about the new one.

Training, Certifications, And The Halo Factory

The article promises training, certifications, and career development. Fine. Good. Nobody sane is angry at technicians learning a trade.

What sticks in the throat is how the company uses that honest labour as moral camouflage.

“Look at our people”.
“Look at our community impact”.
“Look at our vital field”.

Meanwhile the business model is still “uninterrupted power” for the customers with the biggest appetite for it, in the sector doing the most to crank up demand.

You do not fix a reputation with apprenticeships. You fix it by changing what you sell and who you sell it to.

The Real Pitch

This is not a careers piece. It is a demand signal.

Cummins is telling you, politely, that the boom is here, the service calls are stacking, and they need more hands to keep the machines running. The data-centre wave is not a side hustle. It is the main meal, and it comes with a side of “please do not ask awkward questions while we count the money”.

Cummins does not power progress. Cummins powers continuity. The rest is branding.

Judgement Generated

If you want the honest translation of this article, it is simple.

Come work for us. The world is panicking about uptime. Diesel is still the comfort blanket. The boom is feeding the share price. And we need more people to keep the basement humming while we talk about virtue upstairs.

Lee Thompson – Founder, The Cummins Accountability Project

Cummins Confidential : Become A Power Generation Technician, Keep The Rot Alive