Cummins Confidential Special : Indelible
Cummins thinks it can buy its way out of every scandal. A ten‑figure cheque to the EPA is just pocket […]
Opinions
Cummins Confidential : Battery Bluff and Diesel Doldrums
Cummins India has just rolled out its new Battery Energy Storage System (BESS), but the headline-grabbing launch feels more like
Cummins Confidential : I’m Too Busy To Be a Human Being, Call This Number
There’s a script they hand out when someone cracks. A helpline number. A pamphlet. A few bullet points in a
ICYMI – Greenwashed, Gaslit, and Gutted
You’d think that after coughing up $1.6 billion for cheating clean air laws, Cummins might take a quiet seat in the back
ICYMI – Cummins Confidential : It’s Still All Exhaust Smoke and Mirrors
First Published June 11, 2025 Cummins seems to think a token mention of “blog” or a glossy video series can bury
ICYMI – Cummins Confidential : Linebarger’s Pay-Cut Gaslight
First published June 10, 2025 In April 2020, Cummins announced a “50% cut” in CEO Norman Tom Linebarger’s base salary
ICYMI – Cummins Confidential : Katie Moreau And The Poisoned Chalice Of Cummins
Firsr published June 9, 2025 Cummins rolled her out like a war hero. A communications strategist forged in the crucible
ICYMI – Cummins Confidential : Reputational Saga Drags On As Investors Get Cold Feet
First published June 5, 2025 Wall Street doesn’t scream when it gets nervous. It hedges. It shifts weight. It repositions and
ICYMI – Cummins Confidential : An Open Letter To Apple
First Publish June 4, 2025 Dear Apple, You’ve set the gold standard for ethical supply chains – zero tolerance for