TCAP existed before the blog as a little shitfly of an X account, buzzing around Cummins’ polished corporate picnic and generally making itself difficult to ignore. But one year ago, TCAP.blog gave the project a proper home: searchable, durable, linkable, and harder to swat. Now, with more than 25,000 Google clicks and X still our biggest referrer, the thing Cummins could once dismiss as social-media noise has become a live archive, a growing pressure point, and the go-to home for anyone who wants the unvarnished record on Cummins and the ecosystem feeding off it.

One Year Since The Shitfly Got A Home

TCAP did not begin as a polished publication.

It began as a little shitfly of an X account, buzzing around Cummins’ corporate picnic, landing where it was not wanted, and refusing to be waved away by the people in clean shirts.

Then TCAP.blog was born.

That was the difference.

The X account had speed. The blog gave it memory. Searchability. Receipts. Permanence. A place where every newsroom puff piece, every investor grin, every supplier handshake, every customer halo, every inclusion slogan, and every diesel-in-a-green-hat routine could be dragged into the archive and left there for Google to find.

A year ago, TCAP.blog started with a simple premise.

Cummins had spent too long enjoying the usual corporate luxuries: soft interviews, fluffy profiles, polished sustainability waffle, local cheerleaders, and the expectation that no one would bother joining the dots.

So we joined them.

Since then, this site has become a running record of contradictions, evasions, PR sludge, legal aggression, stakeholder filth, and the broader corporate sewage pipe that keeps Cummins comfortable.

Not just Cummins itself either.

The shareholders. The customers. The suppliers. The enablers. The magazines. The polite little stagehands clapping while the diesel giant waddles on in fresh makeup.

That is what this first birthday really marks.

Not survival.

Consolidation.

The Clicks Are Not Vanity, They Are Proof

Over 25,000 Google clicks in the first year is not an ego number.

It is proof of reach. Proof of discoverability. Proof that this is no longer just a social feed skirmish or an angry side alley.

People search. They land here. They read.

And that is before you factor in X still being the biggest referrer. The point is obvious. TCAP is now being pulled from two directions at once. Fast traffic from social media and intent traffic from search. One gives momentum. The other gives permanence.

That second part is what should really worry Cummins.

A spike can be ignored.

An archive cannot.

X made the noise.

TCAP.blog made the noise searchable.

That is the part they cannot polish away with another values video and a photograph of someone in a branded polo smiling near an engine.

Share Price Is Not A Moral Verdict

Yes, the share price rises.

Fine. Good for them.

Capital markets are not a confessional booth and never were. A climbing chart does not erase emissions-cheating history. It does not magic away labour grievances. It does not cleanse hypocrisy. It does not turn cynical PR into truth. It does not make critics disappear.

If anything, the higher the price goes, the more absurd the contrast becomes.

More value on paper.

More rot underneath.

More room for executives and investors to pretend the stink is just background noise.

TCAP exists to keep saying otherwise.

Because somebody has to.

And because markets routinely reward companies long before morality catches up.

We Became The Reference Point

This is the bit worth saying plainly.

TCAP.blog is now the go-to Cummins critic.

That did not happen because of a logo refresh or a marketing plan. It happened because this site kept turning up. Kept reading. Kept writing. Kept naming names. Kept building an index of rot that Cummins cannot fully suppress and its friends cannot easily explain away.

If somebody wants the polished version of Cummins, there are a thousand corporate channels for that.

If they want the counter-file, the receipts, the ridicule, the timeline, the pressure, and the memory, they come here.

That position matters.

Once you become the place people check when Cummins announces another miracle, you stop being an annoyance and start becoming infrastructure.

Cummins can publish the puff.

TCAP can publish the record.

And the record has legs.

The Archive Is The Weapon

One post can be brushed off.

Two can be mocked.

Ten can be called obsession.

But hundreds, stretching across a year, across themes, across targets, across patterns, become something else.

They become a body of work.

You can see it in the early Cummins Confidential pieces. You can see it in the investor and supplier series. You can see it in Customer Corner. You can see it in the FOI trail, the mirror pieces, the pressure on PR, the attacks on fake inclusion theatre, the ridicule of green costume changes, and the refusal to let old dirt stay buried.

That is why TCAP matters beyond any single article.

It is cumulative.

Every new entry sharpens the old ones. Every fresh newsroom puff piece gets dropped into a hostile archive that already knows the game.

Cummins can keep posting.

We can keep remembering.

We Know Exactly What This Is Now

There is no need to play coy about it.

TCAP.blog is important.

Not because it is huge. Not because it is corporate. Not because it is institutionally blessed.

Quite the opposite.

It matters because it has done what so many supposedly serious critics fail to do. It stayed upright. It stayed readable. It stayed nasty enough to cut and accurate enough to stand.

It became a place where Cummins does not get to narrate itself uncontested.

That matters to workers. It matters to critics. It matters to stakeholders. It matters to anyone sick of corporate image management being treated as reality.

It matters because pressure works best when it is sustained, searchable, and impossible to mistake for a one-off flare-up.

TCAP knows what it is doing now.

More importantly, so do they.

And Yes, There Were A Few F-Bombs

Let’s not pretend this site was built on polite throat-clearing.

Over the past year, a few f-bombs have been thrown in. Quite deliberately. Because sometimes that is the only fitting language for corporate bullshit, executive cowardice, PR fakery, legal bullying, green costume changes, and the slick little fraud of reputational self-care.

And there will be more to come.

Not for shock value. Not by accident. Not because someone forgot to run the article through the beige little dignity filter.

Because we can.

Because we will.

Because TCAP will say what the fuck it wants while Cummins and its hangers-on keep giving us fresh reasons.

That has always been part of the point. The tone is not a malfunction. It is a refusal to let corporate language set the emotional temperature. Cummins can talk in “stakeholders”, “journeys”, “solutions”, “many paths”, “purpose”, “inclusion” and “planet-positive innovation” until the exhaust pipe falls off.

TCAP will call bullshit when bullshit is what is being sold.

We Did This In Our Stride

This is the funny bit. We’re having fun.

We did all this in our stride.

We built the blog. We kept the X account moving. We shitposted from TCAP’s X account while Cummins went quiet. We kept publishing while the suits blinked, the PR machine wheezed, and the official channels pretended not to notice the small problem growing in the corner with a search index and a very bad attitude.

We turned newsroom fluff into recoil.

We turned partner announcements into ecosystem maps.

We turned customer success stories into dirty little directories.

We turned investor holdings into reputational confetti.

We turned silence into content.

Cummins has communications teams, agencies, lawyers, corporate officers, compliance departments, employee resource gloss, internal comms fluffers, and an entire machinery of reputational self-care.

TCAP had a blog, an X account, receipts, rage, insomnia, and a refusal to fuck off.

Somehow, that was enough.

The Barrister, The Suits And The Quiet Bit

A year of TCAP did not just annoy Cummins. Tears from the evil legal sector fell.

It rattled the wider machinery.

The legal names started appearing. The professional polish started cracking. The people paid to look composed found out that a one-man project with a blog and a bad attitude can be harder to contain than a courtroom timetable.

We have dragged their contradictions into daylight. We have put their shareholders, suppliers, customers, lawyers, mouthpieces and diesel cheerleaders into the archive. We made their barrister cry. We kept going when the sensible corporate advice would have been to calm down, soften the language, and stop upsetting people with job titles.

Absolutely not.

That has never been the TCAP method.

The method is pressure.

The method is memory.

The method is making sure their cosy little ecosystem gets named, indexed, mocked, and left somewhere public where the next person can find it.

No Other Posts Today. Just This.

That is the right way to mark the first birthday.

No filler.

No routine churn.

No scattered output.

Just the birthday special.

A victory lap with teeth.

Because this site has earned the right to stop for one day and look back at what it has built. A year of pressure. A year of receipts. A year of forcing Cummins and its fellow travellers to share the stage with something they cannot control.

Oscar Gets A Triangle

So yes, there will be a celebratory beer or two.

And Oscar, my useless, sometimes, sidekick, will enjoy one or two Laughing Cow triangles.

Because it is our birthday.

Because the little freeloader has been present for the chaos.

Because even a mascot of questionable practical value deserves dairy-based recognition when a one-man accountability project turns one.

The site gets a birthday special.

I get a beer.

Oscar gets cheese.

Cummins gets the same message it has had all year.

We are still here.

The First Year Was Proof. The Second Year Is Promise

This is the message, stripped of ceremony.

TCAP.blog is not winding down.

Not softening.

Not asking permission.

The first year proved the model. The second year is where it gets louder, sharper, nastier, smarter, and even less interested in playing nice.

Cummins can rise on the market. Cummins can preen at expos. Cummins can dress diesel up in new slogans and drag another customer on stage to clap on cue. None of that changes the basic fact that there is now a durable, growing, highly searchable critic parked on the road ahead.

A few f-bombs landed in year one.

More will follow in year two.

Because we can and will do what the fuck we want.

TCAP is forever.

TCAP.blog is the archive.

The go-to Cummins critic.

The little shitfly grew wings.

We are going nowhere.

Happy birthday to the site.

Condolences to the bastards who thought it would burn out.

Lee Thompson – Founder, TCAP.blog

TCAP.blog Turns One: 25,000 Google Clicks Later, The Little Shitfly Grew Wings