Cummins Confidential : When The Arsonist Starts Selling Fire Engines
I blinked and the Aussie mining centenary piece was gone again. Body disposed of. Page swapped. Like a bad magician […]
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Cummins news and updates
Cummins Confidential : Accelera Losses Strategically Rethunk Into PR Budget?
It’s Friday. I don’t work Friday’s. But here’s some content anyway. Cummins newsroom has suddenly turned into a factory line
Cummins Confidential : Planned Maintenance And Patriotism For Sale
Yesterday I posted “Thank You For The Light Work”. Cummins replied with a hospital maintenance sales pitch. Today they followed
Cummins Confidential Special : The TCAP Story Continues, Now With A Hall Of Fame
TCAP has slowed down. Not because the pressure’s off. Because you don’t run a race car at 100mph forever without
Cummins Confidential : Thank You For The Light Work
TCAP has been sporadic. I log back into the Cummins newsroom expecting a backlog of corporate self-congratulation. Instead, one piece
Customer Corner : CLAAS Still Farming Russian Profits
CLAAS North America blocked TCAP after repeated public questions about CLAAS continuing to operate in Russia. No reply. No clarification.
TCAP Hall of Fame : Cummins Confidential : I’m Too Busy To Be a Human Being, Call This Number
Easter 2021 felt like stepping into a war zone. The Darlington plant was crawling back from a freak electrical fault
Cummins Confidential Special : The Newsroom Strategy Of A Company Ashamed Of Its Own Products
The Newsroom Starts Swinging Again I step away for a bit and Cummins immediately starts stuffing the newsroom like a
ICYMI – Cummins Confidential : Neil McCaughtrie – Bully or Grossly Negligent? (Or “Sweep Under Carpet”?)
Easter 2021 felt like stepping into a war zone. The Darlington plant was crawling back from a freak electrical fault