News Archives

Cummins Confidential : The Newsroom Maze, The Ram Page, And A Big Diesel Fuck You To The Environment

The new Cummins newsroom maze is bad enough as a communications strategy. Add the Ram diesel pickup page and the […]

TCAP asked the question in June 2025. Cummins spent years acting like the rules were for smaller animals. Now a

Cummins picked a hell of a trading day to tell investors the future was roaring. Bigger 2030 targets. More mining.

Same day, same newsroom: first Cummins digs up the founder for a warm little corpsrate cuddle, then pivots straight into

We signal that we have been through Cummins’ Case Studies maze, pulled out more than 200 customer names, and started

You want inclusion? Brilliant. You want accountability? Even better. What you get from the Disability:IN show is a gloss job,

TCAP asked whether Jennifer Rumsey would pay for Cummins’ hydrogen wreck. Days later, Cummins put her in a garden. Fifty

Jennifer Rumsey sits at the top of Cummins as Chair and CEO. Under her watch, the hydrogen halo has turned

Cummins dropped three posts in one go and somehow still said the same miserable thing three times. One soft-focus employee